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2024, October 8 - Optimized Data, Improved Navigation, and New Funnel Capabilities
2024, October 8 - Optimized Data, Improved Navigation, and New Funnel Capabilities
Updated over 2 months ago

At 360dialog, we’re all about giving you the tools to get results faster and make smarter decisions. These new updates help you fine-tune your campaigns, track metrics that matter, and get around our platform with ease. We’re excited to make your life a little easier so you can focus on what you do best: driving results.

Take a look at what’s new:

  • Get where you need to go faster with a clean, simplified header that keeps the most important tools right at the top.

  • Make data-driven decisions with two new metrics—Impressions and Paid Clicks—right on your dashboard, giving you clearer insight into campaign performance.

  • See exactly how each ad is performing at a glance. Track individual ad performance so you can optimize faster and spend smarter.

  • Shape your customer journeys with custom funnels. Create, modify, and save funnels to capture the data that matters most to you.

1. New Platform Header: Streamlined and Intuitive

Easily navigate, and focus on the metrics that impact your growth.

We’ve revamped our platform header to display Funnels, Audiences, and Integrations at the top menu. This cleaner, more focused design makes it easier to find what you need and boosts overall platform usability.

2. New Data on the Dashboard: Impressions and Paid Clicks

Get actionable insights for campaign optimization and improved decision-making.

We’ve introduced two key metrics—Impressions and Paid Clicks—to the Funnels dashboard.

Track campaigns performance with even more precision, making data-driven decisions faster. Currently, this data is available for Click-to-WhatsApp (CTWA) sources, and we’re working to expand coverage soon.

3. Ads Performance by Ads Names: Enhanced Tracking for Quick Optimization

Identify top-performing ads faster and fine-tune your strategy with granular insights.

Understanding individual ad performance is crucial for making quick optimizations. Now, you can track Ad Performance by ad names directly in the dashboard. Simply navigate from campaigns to ad sets, then into individual ads to access specific data.

4. New Funnels Options: Flexibility to Fit Your Needs

Explore more use cases, track detailed data, and make smarter marketing decisions.

We’ve added more flexibility with the ability to create, change, and save custom funnels. This means better tracking of specific customer journeys, deeper insights into user behavior, and more opportunities to tailor your approach.

Stay tuned for even more updates as we continue to optimize your Performance Messaging experience!

The 360Dialog Team

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