We’ve been working behind the scenes to bring you updates that make managing your WhatsApp marketing even more powerful and efficient.
This week’s updates are packed with improvements that help you target smart, optimize faster, and drive better results. Here’s what's new:
New Performance Audiences Feature: Automatically refreshed audience lists to supercharge your retargeting.
Redesigned Interface: A sleek, intuitive layout for easier navigation and faster campaign management.
Clear Metrics Explanations: CPA and ROAS are now clearly explained within the platform, helping you make data-driven decisions with confidence.
Let’s dive into how these updates can help you grow your business:
1. Introducing Performance Audiences
Smarter Retargeting with an Intuitive New Design
We’re excited to introduce Performance Audiences, a new feature that dynamically segments users based on their interactions with your business and generates highly targeted lists.
With Performance Audiences, you can:
Run More Effective Retargeting Campaigns: Target people who’ve already engaged with your brand, increasing the likelihood of conversion.
Automate Audience Refreshing: Let the system update your audience daily, saving you time and ensuring your campaigns are always targeting the most relevant users.
Stay Engaged Despite Meta’s Message Limits: Even with messaging restrictions, Performance Audiences keeps you connected to the right people.
To understand how to access and use these highly targeted lists, check this article.
A Fresh, Intuitive Interface
To make it even easier for you to manage your campaigns, we’ve redesigned the Performance Audiences page with a cleaner, more intuitive layout.
Simplified Layout: The updated design gives you quicker access to audience settings and campaign tools, reducing friction and improving your workflow.
At-a-Glance Resources: We’ve added a direct link to the Performance Audiences documentation at the top of the page so you can always easily access best practices and detailed guidance.
By combining automated audience management with an easy-to-navigate interface, this update gives you more control and flexibility over your retargeting efforts, helping you drive better results, faster.
2. Clear Metrics: CPA and ROAS Explained
Metrics are critical to understanding the success of your campaigns. We’ve introduced in-platform explanations for two key performance metrics: CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend).
CPA: See exactly how much it costs to acquire each new customer, so you can manage your ad spend more efficiently and ensure your campaigns are cost-effective.
ROAS: Track how much revenue you’re generating for every dollar spent on advertising. This metric gives you a clear picture of your campaign’s effectiveness and helps you adjust your strategy to maximize your return on investment.
Having these metrics right in front of you allows you to fine-tune your campaigns in real-time, ensuring you’re always making data-driven decisions that optimize performance.
We hope these updates make managing your campaigns smoother and more effective. As always, we’re here to support you in driving measurable growth with every conversation.
Best,
The 360dialog Team