The attribution rule plays a crucial role in deciphering the connection between entry points and actions or conversions. It's the key to understanding which entry point led to which action, and ultimately, it determines the end result per campaign or entry point.

When analyzing your Campaign’s results, it’s crucial to recognize that each platform operates with its own unique attribution rules. This variability underscores the necessity of conducting platform-specific analyses.

The 360dialog platform connects a conversion to an entry point up to 28 days after the conversation started.

This timeframe is seven days in the Meta platform. Shopify, for example, has lifetime attribution, so regardless of when that conversion occurs, Shopify will tie the action to the entry point.

This difference in timeframe means that your ROAS and ROI might differ on different platforms since they can consider a different Ad, Campaign, or entry point as the cause of this conversion.

Remember, understanding the attribution rules of each platform is key to interpreting your Campaign’s results accurately. Don’t hesitate to contact your 360dialog Client Manager for a thorough analysis.