Accessing the audience section in your Meta Ads Manager lets you view and manage existing audiences as well as create new ones.
Creating custom audiences
To create the right audiences for future targeting in your click-to-WhatsApp ads, you need to upload a custom audience (customer list) using a CSV or TXT document.
You will need to create two custom audiences, so please prepare two separate lists:
All Buyers/Clients: A list of all customers who have made a purchase, regardless of period, channel, or product.
Top Spenders: A list of your top clients.
Important:
Lists should each ideally contain at least 1000 people
Ensure the data you upload includes name, last name, email, and phone number; any missing data may still be matched by Meta
Depending on your previous cooperation with 360dialog, we may provide additional client lists from the 360dialog database.
All clients custom audience
Step 1: Start and choose the audience source
In your audience manager, start by clicking in Create audience.
Step 2: Prepare your customer list
Make sure your customer adheres formatting guidelines If you are unsure about the formatting, you can download the template for detailed guidance.
Step 3: Upload your CSV file
Name the audience: WhatsApp-POC All Buyers and select the option: “No, continue with a customer list that doesn't include customer value”
Step 4: Match columns
Meta will automatically map the fields. Please note that you might need to manually map some fields. You can check this in the “Action needed” tab.
Action needed - Matching columns
If you need to match any columns, go to the "Action Needed" tab and click on the "Do not upload" button. A dropdown menu will appear, allowing you to choose the appropriate match.
Step 5: Import and create
Click on the “Import and create” button.
Once your audience is uploaded, a confirmation notice will appear.
Top clients custom audience
Please follow the same steps when uploading the top spenders/clients list as you did when you created the previous one (all clients). The only difference is in the naming: name this one "WhatsApp-POC TOP Spenders".
Creating lookalike audiences
Lookalike audiences are important for Ads that Click to WhatsApp because they help you reach new potential customers who share similar characteristics with your existing best customers.
By targeting users with comparable interests, behaviors, and demographics, lookalike audiences increase the chances of higher engagement and conversions, thereby maximizing the effectiveness and ROI of your advertising campaigns.
Audience size
Lookalike audiences can have 1% to 10% size (selected in step 4). A 1% lookalike consists of the people most similar to your lookalike audience source (which was created in your custom audience). Increasing the percentage creates a bigger, broader audience.
Each campaign and ad set might require different settings, so please follow the guidelines shared by your 360dialog point of contact to understand which should be used.
1-5% lookalike audience
Step 1: Start
In your audience manager, start by clicking in Create audience.
Step 2: Select your lookalike source
Use the search box in “Other sources” tab to locate the customer list audience you previously created (while creating a custom audience).
Step 3: Select audience location
Choose the country you plan to target for your CTWA ads after clicking on “Browse.” If you're targeting multiple countries, create a separate lookalike audience for each one.
Step 4: Select audience size
Set the number of audiences to 1
Adjust the percentage selector to what you need 5%
Step 5: Create audience
After creating your audience, it will appear in the list of all audiences with a notification indicating that its availability is still populating. Don't worry, this process may take up to 3 days, but it ensures that your audience is accurately populated and will be ready for use shortly.
6-10% lookalike audience
Step 1: Start
In your audience manager, start by clicking in Create audience.
Step 2: Select your lookalike source
Use the search box in “Other sources” tab to locate the customer list audience you previously created.
Step 3: Select audience location
Choose the country you plan to target for your CTWA ads after clicking on “Browse.” If you're targeting multiple countries, create a separate lookalike audience for each one.
Step 4: Select audience size
Set the number of audiences to 1
Adjust the percentage selector from 6 to 10%
Step 5: Create audience
After creating your audience, it will appear in the list of all audiences with a notification indicating that its availability is still populating. Don't worry, this process may take up to 3 days, but it ensures that your audience is accurately populated and will be ready for use shortly.